Coffee producer Gilberto Maradiaga Valladarez has been working with coffee since his childhood, collecting cherries from the trees with his father. It is thanks to his father that Gilberto has his land to cultivate and continue growing, harvesting and producing coffee. The land of San Pablo is about 7 hectares in size, and was passed to Gilberto from his father. It is named so in honour of him. Gilberto says “the name of the farm is due to the fact that my dad was named “Pablo” he was a great father and outstanding friend, due to that for his talent, and to honor his name the farm was named “San Pablo”.”

San Pablo’s climate is fresh and the view from the farm is amazing. The land cultivates primarily paraneima and lempira, but it is Gilberto’s desire to expand his repertoire either in varieties grown, or in processing methods. Overall, he just wants to sell his good quality coffees to people that will enjoy it. Gilberto knows the basics of cupping but enjoys drinking coffee more. More importantly, he is aware of the quality of his coffee and is really proud because of that. It makes us happy to know that he is proud of his work, and we wish to celebrate this with him. With the help of our on the ground partner, Rony Gamez, Project Origin found the work of Gilberto on the cupping table. The profiles spoke for themselves, and we have enjoyed his lots since. Rony continues to work with producers and help provide access between producers and buyers to shorten the direct trade links and celebrate the work done at origin